Social Media

There was once a very clear line between an employee’s work and social life; one belonged at work and the other stayed at home. However, the use of social media for business purposes, as well as pleasure, has meant this line has become increasingly blurred.

Social networking is a great way for SMEs to find and keep customers, but it’s not without risk – a number of well-known brands have had their social accounts hijacked recently.

Scientists at the University of Portsmouth have found that correctly labelling your tweets can vastly improve your customer’s experience on Twitter.

Social media marketing shouldn’t happen in a vacuum. How to integrate offline and online strategies.

Made a major flub in front of the whole world on social media? Here’s how to respond.

A virtual assistant who complained on Twitter about what she claimed was late payment of a bill she was owed has discovered she is now facing a libel battle that could cost her £150,000.

In March, Twitter announced that it would be discontinuing popular TweetDeck smartphone apps this coming May. TweetDeck for Android and iPhone will be removed from their respective app stores and will stop working shortly after.

After reflecting on the sensational case of a company’s social media presence being hijacked by a disgruntled employee, legal specialist Sue Ball from Verisona Solicitors explains why, whichever way you look at it, someone is getting off lightly.

Almost three quarters of all workers like to check their social media feeds on their smartphones during business meetings and conferences according to a new poll.

An at-a-glance guide to the media sharing phenomenon taking the internet by storm.

We hear it all the time, “social media is only valuable if you’re a B2C company!” but experience and research tell me otherwise; it also tells me that most B2B businesses have little or no strategy for social and as such fall into one of two categories – those trying to broadcast sales messages and those who would much rather sit shyly in the corner not saying anything.

A former employee at HMV tonight claimed responsibility for using its official Twitter feed to “live tweet” her and others’ mass firing.

So you’ve set up your newest social media profile, be it with Facebook, Twitter, Google Plus, LinkedIn or another of the networks cropping up across the web, but what does your bio tell potential customers?

Notice anything different on your LinkedIn profile page? It’s not your imagination–and it needs your attention. Here’s what you need to know.

You hear that you must be using social media to grow your business and engage with your clients (and yes, you should). But if all you have done is create a whole host of profiles on Twitter, Facebook, LinkedIn and Pintrest here are a few tips on how to get Social media and use it to your advantage.

Did Waitrose get it horribly wrong asking people to finish the sentence or was it really a stroke of genius?

Over the last couple of months, the use of Twitter has provided the landscape for a wave of innovative marketing campaigns and the retail sector has been no exception. Gavin Matthews, head of retail at Bond Pearce explains however as with all innovations, problems have arisen.

One third of job hunters don’t think employers will look at their social media profiles, despite the growing use of social media in recruitment, according to a new survey.

The third most visited social media site finally stops requiring an invite.

Small companies could be losing sales and damaging their reputation by bombarding potential customers with their “relentless” use of social media, according to a business networking organisation.

Research indicates a strong disconnect between British small businesses’ perception of social media marketing success and the reality.

Is social media making politics more transparent and accessible? Or should politicians be more careful about expressing radical opinions online?

A survey by a money saving website in the UK has revealed that many British companies could be paying their employees to go on Facebook, Twitter and other social networking sites without their knowledge, as UK adults spend more time on social networks at work than they do at home and in their free time.

It was 15:30 on a Wednesday, and a man was threatening to throw himself off a bridge and into the path of an oncoming train. As emergency services tried to talk him to safety, which they did, Allison Dunn was left with a different problem – the rush hour.

18 million customers flooding social networks to speak to brands