Web Site Performance

Having web pages that have landing pages which load too slowly do not only hurt your conversion rates but they are to be penalised by Google.   Google will be giving websites with slow loading landing pages a lower Quality Score and in turn, a higher minimum bid price in an effort to improve user experience.   A landing page could also be referred to as a destination page, the destination URL or a target URL and is the web page that a consumer arrives at once a link is clicked.