Return to sender: The forgotten element of e-commerce

E-commerce businesses focus time and money on providing customers with efficient and flexible delivery options. However, many companies neglect to extend this attention to the return of unwanted goods. Paul Galpin, Managing Director of P2P Mailing, looks at the importance of assessing and managing this vital process.

Online Video Marketing: The Small Business Strategy Guide

‘Companies everywhere are recognising that video has become the factor that can provide an edge over the competition’ – the wise words of James Leal-Valias, creative director at iStockphoto, writing for Business Matters a few weeks ago under the title ‘Design for Small Business: Integrating Online into Your Marketing Mix’.

Driving your business from the sales forecast

Years ago I found myself on a board tasked with privatising part of the old Greater London Council (GLC). We submitted a bid to buy our business but it was unsuccessful and the business was sold to some other guys. Just before I received my marching orders I did get a chance to see how the new predators operated. There are some lessons that I’ve never forgotten.

ecademy security breakdown gives a stark warning

ecademy – the business-orientated social networking site, that we have covered many times within the pages of Business Matters, gave a stark warning to its members of the possible pitfalls of using social networking as they left supposedly private support emails sent through the site publicly viewable as the result of a programming error earlier this week.