The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.
The main characters in the story—Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea—are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.

It’s a story that can be enjoyed by anyone and by definition is a very light read and delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation’s most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.

£8.96