Reviewed: Start It Up – Luke Johnson

Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and StartUp Britain, and a former Chairman of Channel 4 Television. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. In this, the paperback version of his 2012 bestseller he sets out to tell the reader what it's like to start a new business - warts 'n' all.

March 2, 2013

Running your own business is nowhere near as tough as you might think. So what are you waiting for?

Richard Reed, co-founder of Innocent Drinks described the book as a ’Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good’.

A must-read for inspiring entrepreneurs, probably the best book available on the subject’

In Start It Up, Johnson sets out to inspire – and guide – every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way – chiefly yourself.

‘For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment