Running your own business is nowhere near as tough as you might think. So what are you waiting for?

Richard Reed, co-founder of Innocent Drinks described the book as a ‘Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good’.

A must-read for inspiring entrepreneurs, probably the best book available on the subject’

In Start It Up, Johnson sets out to inspire – and guide – every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way – chiefly yourself.

‘For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment