Book Shelf: ‘Looptail’ by Bruce Poon Tip

Some of the worlds most iconic visionaries act out of pure instinct, and Bruce Poon Tip is no different. This personal account of his journey to growing one of the most successful travel companies in the world is both thoughtful and honest, going in depth into how he developed his entrepreneurial instincts, and how he maintained his vision through times of adversity.

Detailing his unusual management style that not only keep his employees fully engaged and energized but also keeps his customers extremely happy, Bruce Poon Tip guides you through what it is like to be in charge of a company which operates in more than 100 countries, on all seven continents, serving more than 100,000 customers every year

Facing a difficult task to manage his desire to build a socially desirable company as well as a desire to build profits, Poon Tip’s ‘Looptail’ is a stunning story of why community, culture, and karma matter in business, and how one man’s desire to do the right thing and generate profits can be blended into a win-win for all involved.

http://www.amazon.com/Looptail-Company-Changed-Reinventing-Business/dp/1455574090

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