Are you holding back your own business? 4 tricks to overcome the fear

Are you holding back your own business? 4 tricks to overcome the fear

It’s the actions that scare you most at the time that you are doing them: leaving a cushy corporate job to freelance, asking your now beautiful wife for that first date, and then taking that leap to ‘start a family’

That doesn’t mean these moves aren’t hard at the time, but if you can manage to retrain your brain to get past the momentary fear and push toward the payoff. Here are four ideas to try and make an integral part of your thinking:

1. Value Courage Over Security
Repeated surveys have shown that most people value “security” over just about everything else in their lives. People will put up with jobs that they hate, marriages that make them miserable, and habits that are killing them (think “comfort food”) simply to feel more secure.

To conquer fear, you must consciously dethrone “security” as the thing that you value most in your life and replace it with the active virtue of “courage.” You must decide, once and for all, that it’s more important for you to have the courage to do what you must to succeed, rather than to cling to the things that make you feel safe.

2. Differentiate Between Fear & Prudence
Most fears are irrational and unreasonable. For example, you might be afraid to make an important call because if the call doesn’t go well, you’ll have to face the fact that you “failed.” Or you might be afraid to confront a co-worker who acts like a bully, or to start your own business because you’re not certain you’ve got what it takes.

It’s these irrational fears that hold you back and keep you from being more successful.

That said, there are other kinds of fear that are actually just simple prudence. For example, you might be afraid to drive aggressively because you might cause an accident. Or you might be afraid to be arrested if you sell a product that kills people.

Prudence is a good thing. Just make sure you aren’t pretending to be prudent–when you’re just trying to avoid taking reasonable business risks, for instance, or putting yourself on the line to do what’s necessary.

3. Treat Fear as a Call to Action
But if what you fear is inside your control–some action that you’re afraid to take, that is–take a few moments to prepare yourself, then do the thing that’s scaring you.

I mean now. Not tomorrow; not next week. Right now, before you read the rest of this post. Call that person. Write that email. Create a business plan. Do it now!

4. Reframe Fear Into Excitement
Finally, tune in to the aspect of fear that’s really fun. Think about the last time you rode a roller coaster: You probably felt plenty of fear, but you were also having a great time.

Let’s face it, a life without fear–and without the courage to overcome fear–would be pretty bland and insipid.

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