The Financial Times reported today the tech giant had approached McLaren Technology Group about either an acquisition or to take a strategic investment in the company, reports CityAM.
But a spokesman for the company said today told City A.M. it wasn’t in talks with the company.
“McLaren can confirm we are not in discussion with Apple in respect of any potential investment,” he said.
McLaren not only runs a Formula One team and makes supercars, which retail at upwards of £100,000, but it also runs McLaren Applied Technologies, which uses data from Formula One to improve performance in other fields.
The report suggested the pair have been in talks for several months – although Apple said it doesn’t comment on rumours or speculation.