Alibaba puts its customers in front of the camera and 22million viewers

Following on from Alibaba.com’s search for users to star in an innovative new TV ad, four UK small businesses have now being given the opportunity for their companies to be a part of a national TV campaign which launched at the start of August.  


Dozens of companies uploaded entry videos to www.alibaba-tv.com after the company launched its search amongst its 750,000 users to be a part in this unique opportunity, demonstrating the story of a buyer-supplier relationship they had forged through Alibaba.com’s business trading platform.  

The new ad campaign is running during the month of August on national satellite and terrestrial channels, including stations such as Channel 4, estimated to reach over 22 million viewers.

The winners of the ad campaign recruitment will also feature in radio spots on LBC, Absolute and Talk Sport. 

The four winning businesses featured in this 30 second advert are: -

  • Macintyres of Edinburgh, Scotland: a jewellery manufacturer and wholesaler, which used Alibaba.com to source gift boxes for its products. The company’s quirky entry video had members of staff performing a spoof version of ‘I gotta feeling’ by the Black Eyed Peas.

  • Gangstar Skateboards: a Newport, Wales-based clothing range, which found a supplier to work with to create a new line of hoodies, caps and t-shirts.

  • TP Electronics: a Plymouth-based company which needed an electronic gauge to be fitted into a newly designed instrument panel for luxury yachts.

  • The Talent Shed: a London-based novelty goods designer, which was looking for a company to manufacture its creative loofah bath products.

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Putting Ideas Into Action

The second part of when Ian Sanders talks to Dave Stewart about putting ideas into action.

Dave talks about implementing ideas, ideas spaghetti, relinquishing control, how to get ideas noticed and the lessons he's learnt from his experience in Eurythmics.


He also has a guest column here on Business Matters online Here

For more information take a look at;

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How to run an ideas factory

Ian Sanders talks to Dave Stewart about his ideas factory 'Weapons Of Mass Entertainment". Dave talks about developing ideas, prototyping, creating ideas out of chaos, dealing with uncertainty and juggling. 


Ian is the author of ‘Juggle! Rethink Work, Reclaim Your Life & Leap! Ditch Your Job, Start Your Own Business & Set Yourself Free

He also has a guest column here on Business Matters online Here

For more information take a look at;
http://www.iansanders.com/
http://www.davestewart.com/

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Efficient IT structures are key for any SME

Click here to watch Steve Shakespeare's Top Tips videoIntelligent Server Processors. Built-In Virtualization. Single Core Servers... have we lost you yet?

If, like many owner/managers of small businesses, you are simply confused by technical jargon, struggle to get to grips with your company's IT operations in general, or if you merely don't have the means or manpower to focus your energies on this vital aspect of running your company, then we seriously recommend you join us for this week's smallbusinesadvice.tv show.

It is vital for all small businesses to pay particular consideration to their IT structure. For example, how many companies won't invest in a secure, regularly backed-up server to host crucial and sensitive company data, instead opting to run their company from a desktop PC? Yet the former will reduce business risk and crucially save money in the long term. For many SMEs in this position, they could very easily lose years of data and client information by not having an up-to-date back up.

Joining presenter Ian Collins in the studio to show you how to best set up and run your company's IT operation and how you can work around the monetary issues that can prevent many SMEs from investing in an efficient IT structure is Steve Shakespeare, Intel's EMEA Business Solutions Director.

If you have any questions for Steve please e-mail them now via the box above and we'll do our best to answer them during the live show.

Steve Shakespeare joins us live online to discuss ways you can best set up and run your company's IT operation.

For more information visit www.smallbusinessadvice.tv

Find out more about Intel Xeon Processor Based Server Solutions for Small and Medium Business – download the pdf now

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Your Business, Your Cash Flow

What is the biggest key to surviving the recession? For many small businesses it's cashflow.

You may run a great company, but unless you have money to pay staff and suppliers, let alone for developing your services, in the current climate, things can get very difficult.

And for the many businesses without savings in the bank and reliant on loans the situation has clearly been particularly difficult.

To help advise how small businesses can keep the money flowing, Small Business Advice TV is delighted to welcome Martin Morrin, Managing Director of RBS Invoice Finance, and Patrick Fennelly, Finance Manager of Moving Venue Catering – celebrating their 25th anniversary this year – and who brings a wealth of experience on how a small business can manage its finances in the good times and the bad.

If you have any questions for presenter, Ian Collins to put to Martin or Patrick, please e-mail them now via the box above and we'll do our best to answer them during the show.

For more information visit www.smallbusinessadvice.tv

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