Celebrity Entrepreneurs 2: How to be different in a crowded market

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Being different is proven path to business success, so what do the UK’s top entrepreneurs have to say about it? In this series, you’ll hear from these experts and more:

Simon Woodroffe, YO! Sushi/Dragon's Den
Tim Smit, Eden Project
Julian Metcalfe, Founder and Simon Hargreaves, Commercial Director of Pret a Manger
Miles Templeman, Director General of the Institute of Directors
John Madejski, Chairman of Reading Football Club
Sahar Hashemi, Founder of Coffee Republic
Jacqueline Gold, Chief Executive of Ann Summers