Celebrity Entrepreneurs 4: The secret to business success

There's no substitute for the acumen of experience. While it takes years to acquire that, is also the reason that advice from a seasoned expert should never be ignored.

Together the entrepreneurs in this series have decades of experience between them, and they reveal the secrets they have gleaned over the years, right here, in this show.

In this series, you’ll hear from these experts and more:

• Simon Woodroffe, YO! Sushi/Dragon's Den
• Tim Smit, Eden Project
• Julian Metcalfe, Founder and Simon Hargreaves, Commercial Director of Pret a Manger
• Miles Templeman, Director General of the Institute of Directors
• John Madejski, Chairman of Reading Football Club
• Sahar Hashemi, Founder of Coffee Republic
• Jacqueline Gold, Chief Executive of Ann Summers