Increase your sales by marketing effectively to existing customers

From a time and money standpoint, the cost of acquiring new customers is very high, yet few startups and small businesses invest much thought or care into keeping those customers once they have been acquired. The failure to make this investment is one reason many startups and small businesses fail to thrive.

This is a short clip from a recent training course as part of the School for Start ups programme run by ex-dragon Doug Richard.

For more pragmatic, practical advice on launching a successful startup or making your small business more profitable, visit www.schoolforstartups.co.uk. You can also follow them on Twitter at @s4startups.