Celebrity Entrepreneurs 2: How to be different in a crowded market

Being different is proven path to business success, so what do the UK’s top entrepreneurs have to say about it? In this series, you’ll hear from these experts and more:

• Simon Woodroffe, YO! Sushi/Dragon's Den
• Tim Smit, Eden Project
• Julian Metcalfe, Founder and Simon Hargreaves, Commercial Director of Pret a Manger
• Miles Templeman, Director General of the Institute of Directors
• John Madejski, Chairman of Reading Football Club
• Sahar Hashemi, Founder of Coffee Republic
• Jacqueline Gold, Chief Executive of Ann Summers