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In this episode of smallbusinessadvice.tv, Mark Borkowski, one of the UK’s most successful PR practitioners, will explain how simple, low-cost PR and marketing activity can help your business through economic crisis and strengthen your brand and reputation.
Mark is the founder and head of Borkowski PR. With his lengthy experience of working with names like Sony UK, American Express, Vodafone and Virgin Mobile, Mark is perfectly placed to advise on how you can make your Marketing and PR budget stretch further, reach your audience more effectively and the tools you can use to achieve this.
Sean will also be joined by Dan Matthews – business owner and journalist with around 10 years experience editing and writing for the likes of the Financial Times, Guardian, Real Business Magazine and his own online title LaunchLab.co.uk, which has seen him interview such notable public figures as Gordon Brown, Alan Sugar, William Hague and Duncan Bannatyne.
If you have any questions for Mark or Dan, please e-mail them now via the box above and we’ll do our best to answer them during the live show.
As always, we will also have our regular round up of all the latest small business news from the British Chambers of Commerce.
Sean Walsh is joined live by Mark and Dan Matthews to discuss how simple, low-cost PR and marketing can help your business.
Show 7 - Make Your Business Work Both In and Outside The OfficeDisruption to UK businesses caused by recent severe weather conditions, in addition to the wider straitened economic climate, has spotlighted the need for companies to have an adaptable workforce that can function with equal efficiency both in and outside the office. In this episode of www.smallbusinessadvice.tv presenter Sean Walsh will be examining how small businesses can make flexible working hours beneficial to their general productivity.
Joining Sean in the studio will be Mark Dixon, Group Chief Executive Officer and Founder of Regus Group plc, and Vivienne Bailey, Board Director of Vital Creative Communications. They will be discussing the merits of mobility in the workplace and offering their top tips on how best to incorporate flexible working plans and digital technology into your company’s structure – in order to make them work for both you and your team.
As always, we will also have our regular round up of all the latest small business news from the British Chambers of Commerce.
If you have any questions for Mark or Vivienne, please use the form to send them in early and we will do our best to answer them live during the show.
For more information visit www.smallbusinessadvice.tv
Join Sean, Mark and Vivienne live online to discuss the need for small businesses to adopt more flexible working practices.
Show 6 - Build Your Business OverseasIn this episode of www.smallbusinessadvice.tv presenter Sean Walsh has encouraging news for small businesses that are looking to expand into new markets over the next 12 months. With the pound at its lowest level for years, highly attractive opportunities are opening up for companies who want to develop their business overseas.
Joining Sean in the studio to analyse these opportunities, will be Ian Campbell OBE, Consulting Editor of International Trade Today and entrepreneur Rob Law, founder of independent design studio Magmatic.
Some of us will remember Rob from his appearance on Dragon's Den. Rob had spent 11 years and £17,000 of his own money developing his Trunki range of ride-on children's luggage. But when he pitched it to the Dragons, they gave him a scathingly rough ride. They flatly refused to invest in Trunki, going so far as to tell him his company was 'worthless'. Suffice it to say, they’re probably regretting it now. Just two years later Trunki is a runaway international success, with 150,000 units sold and distribution secured in more than 40 countries.
Rob will be discussing how best to prepare your company for any planned venture into the overseas marketplace. Complementary to that, Ian will be offering his expert advice on how best to manage your plans for exporting operations in 2009.
And as always, we will have our regular round up of all the latest small business news from the British Chambers of Commerce.
If you have any questions for Sean, Ian or Rob, please use the form to send them in early and we will do our best to answer them live during the show.
Join Sean, Ian and Rob live online to discuss opportunities for small businesses looking to expand overseas in the next 12 months.
Show 5 - Motivating and managing your peopleRunning Order: 00:10 - Welcome from Sean 01:12 - Initial panel discussion - what is the key HR/People Management Challenge 03:40 - BCC Business News Headlines 04:48 - Panel discussion - Opportunities within the downturn In Episode 5 of www.smallbusinessadvice.tv we turn our attention to what is commonly regarded as a company's No.1 asset and its people. With an economic backdrop of rising unemployment and headline-grabbing company layoffs, it's a crucial time to be looking at best practice management skills and motivation techniques to help protect, motivate and inspire your staff. Presenter Sean Walsh will be joined in the studio by Martha Lane Fox and Sian Harrington. Martha co-founded lastminute.com in 1998 and remained on the company's board until its sale in 2005. She has since founded Lucky Voice which currently has four bars and a growing online application and she is also a Non-Executive Director at Marks and Spencer plc, Channel 4 Television and Mydeco. Sian has been Editor of Human Resources (HR) magazine since the end of 2006 and is regular commentator on HR for radio, television and the national press. They will discuss how small businesses can help inspire and motivate their staff. We'll also be looking at important HR and Employment legislation to keep you in the right. Plus, we'll have our weekly round-up of the latest business news from the British Chambers of Commerce.
