Increase your sales by marketing effectively to existing customers

From a time and money standpoint, the cost of acquiring new customers is very high, yet few startups and small businesses invest much thought or care into keeping those customers once they have been acquired. The failure to make this investment is one reason many startups and small businesses fail to thrive.

This is a short clip from a recent training course as part of the School for Start ups programme run by ex-dragon Doug Richard.

For more pragmatic, practical advice on launching a successful startup or making your small business more profitable, visit www.schoolforstartups.co.uk. You can also follow them on Twitter at @s4startups.

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Doug Richard's School for Startups: Sales Vs Marketing

Having problems selling your products and services? Make sure you are looking in the right place for your solutions.

This is a short clip from a recent training course as part of the School for Start ups programme run by ex-dragon Doug Richard.

For more pragmatic, practical advice on launching a successful startup or making your small business more profitable, visit www.schoolforstartups.co.uk. You can also follow them on Twitter at @s4startups.

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Skylet Andrew, Agent




Skylet Andrew discusses the importance of brand in sports, why you should always be prepared for a crisis, and how money should never be a factor in choosing a profession.


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Rachel Elnaugh, Red Letter Days | Smarta video interview

The ex-founder of Red Letter Days on how she lost her multi-million pound business, why Dragons' Den has lost its integrity and why she thinks women in business are open to exploitation.

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Dealing with cashflow | Peter Ibbetson, chairman of business banking RBS

Business advice from NatWest and RBS chairman of business banking Peter Ibbetson on what might affect your business' profitability, running credit checks on companies you deal with and early warning signs of your business' financial health.

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