Show 3 - Using Social Networking for Small Businesses

Running Order: 00:10 - Welcome from Sean 00:14 - Initial panel discussion - what is social media? 05:29 - Video report from Wiggly Wigglers - part 1 12:04 - Analysis of report part 1 with panel 18:04 - BCC Business News Headlines 19:27 - Video report from Wiggly Wigglers - part 2 22:44 - Analysis of report part 2 with panel- measurement? Invaluable insights into how social networking is changing the face of small business is at hand, as host Sean Walsh welcomes Robin Grant, MD of We Are Social, to the studio. As well as advice on social media marketing from Robin, we will also hear from Heather Gorringe, founder and director of Wiggly Wigglers. The rural England based natural gardening company recently won the inaugural Global Dell Small Business Excellence Award. Using tools such as Facebook, podcasting and blogging, it serves 90,000 customers worldwide and delivers its products across Europe. By electing to use social media instead of traditional advertising, the company managed to cut its advertising budget by 80 per cent. Wiggly Wigglers currently boasts 898 fans on Facebook, with over 170 discussion topics. The company developed its catalogue from Wiki ideas generated on its Facebook page by experts and customers, and it presents its own podcasts from the 'Wiggly sofa', which reach thousands of people every week. If you have any questions for Robin about how social networking tools can help your business, please use the form to send them in early and we will do our best to answer them live during the show. We will also have our regular round up of all the latest small business news from the British Chambers of Commerce. Sean Walsh is joined live online by Robin Grant, MD of We Are Social to discuss social media marketing and how it can help your business.