Joules shows signs of recovery from COVID-19 as online sales remain buoyant

Following today’s release of Joules Q1 figures for 2020/21, Emily Salter, retail analyst at GlobalData, a leading data and analytics company, commented: ‘‘Joules has proved its resilience and the strength of its brand appeal as its retail revenue only fell by 5%, protected by strong sales growth online despite already high online penetration (57% in FY2019/20).