In this week’s blog, leading Sales Expert Andy Preston explains what sales lessons we can learn from England’s dismal failure at the World Cup and how you can ensure you and your team perform far better.
It’s always interesting when I’m talking to agencies about selling. Whether they’re specialists in Design, Branding, PR, Marketing, or Digital and Social Media, not many people in those organisations would consider themselves ‘professional salespeople’.
Whenever I’m working with salespeople and business owners to help them generate better results from their cold calling, I start by looking at their current performance, so we can easily see where quick improvements can be made.
Here are 7 common mistakes they are usually making – have a look at them, and see how many you or your team are currently guilty of
A well-executed cold call can be one of the fastest and most cost effective routes to new business – yet most people never learn to do it properly. Leading sales expert Andy Preston suggests that with just a few simple techniques, business owners and sales executives can make a dramatic difference to bottom-line-profits – and help score a big advantage over the competition.
One of the most common questions asked by directors and managers is “why is salesperson x under performing?” closely followed by “and what can I do about it?”
In this article, leading sales expert Andy Preston explains that with the current economic climate, it can be tempting for employers to look to sharp, quick fixes and cuts as a remedy to their financial challenges. However now, more than ever, it is important for businesses to take a longer-term view and ensure they retain and motivate their key talent.
Not all small business owners are natural sales people, so when it comes to cold calling it can be a bit daunting to some. In this article, Andy Preston gives some top tips on how call centre agents can increase their effectiveness in selling over the phone.
Although we have been officially out of the recession for quite some time now times still seem tough. Here are five tips on how to get yourself in the best position and maximise the opportunities that will come your way this New Year.
2013 was an interesting year for many salespeople and business owners I’ve been speaking with. Whilst some had a successful year, many others were grateful for making the sales they did, and some were grateful to make it through the year. There are some interesting lessons in terms of sales and sales tactics, things we should all learn from whether we’re a salesperson, sales manager, director or business owner, so follow the tips below and watch your sales soar in 2014!
Preparation is one of the keys to sales success, especially for face-to-face appointments. It should be one of the main focuses when it comes to winning new business, however, more often than not, I find that lots of people are still doing the wrong sort of preparation!
The other day I had an email through from “Katie” who attempted to sell me her company’s Social Media services via LinkedIn. I thought I’d share this experience with you as it serves as a useful example to dissect her approach, and examine the lessons you can learn from it, in order to improve your own sales approaches and increase your sales.
LinkedIn is a great way to sell yourself and your business, but one of the things I’ve been asked about a lot recently, is the LinkedIn ‘Endorsement’ feature. Added to a few profiles for testing last year before they rolled it out fully this has been a topic that comes up recently whenever LinkedIn is mentioned.
As an ex-professional buyer, negotiation is always an interesting topic for me. Whenever I’m working with salespeople or business owners, they often fail to get the price for their products or services that they wanted – and often get even less than they deserve for their offering.