In my last blog, I talked about some of the challenges that business owners face in the current economic conditions. In part two, we’ll be looking at sharpening up cold calling, questioning and closing skills.
The Challenge – As a business owner in the current economic conditions, you can’t afford to take their eye off the ball. In a recession, business is tougher. Existing clients beat you down on price, therefore losing you valuable profit.
Here’s the challenge: you’ve spoken to a potential client in the past, and now they’ve come up again in your follow up list. Now, depending on the quality of your follow up call, the opportunity for you to do business can be won or lost at this point. Which puts a lot of pressure on you for this call, doesn’t it?
During a discussion with a group of networking contacts recently, I realised that we all knew at least one person who was ruining their chances of getting referrals just by trying to be seen as a ‘jack of all trades’.
How often have we heard sayings like “you never get a second chance to make a first impression” and how often do we put that into place in our own businesses? There’s no faster killer of sales and repeat business than a poor first impression.
Now we’re heading into the Easter Holiday season, many business owners and salespeople will get the call me back after the Bank Holiday objection, yet fail to deal with it well enough. I’m sure you’ve had people say those words or something similar to you?
This week I ran a seminar on the ways businesses can use Linked In as a sales tool to generate leads. It made me think of a situation that happened to me recently, where I was contacted over Linked In by a company that was trying to sell me some video email marketing.
I’m often astounded when someone says “send me a proposal” or “can I have a price on that” to a salesperson, who then go away and work on a proposal or quotation and blindly send it off to the prospect, just assuming it’s going to go ahead. These same salespeople are the ones that wonder afterwards why they never hear from that prospect ever again.
Here I explain 7 simple ways that enable you to get ahead of your competitors in 2013. These are a few things that you can implement now to ensure that you stay ahead of your competition:
Don’t let the snowy weather and prospect of lazy Friday afternoons distract you from bringing in the sales, as this could be the prime time to pick up some your best deals of the year!
The Christmas holiday period can be a frustrating time for salespeople. Buyers and decision-makers are on holiday or are busy covering for colleagues who are. Your own production, warehousing and delivery staff are off and you’re probably in the holiday mood yourself, and you may have been away as well.
To avoid that Christmas holiday hangover, follow the simple tips below and just watch the impact on your sales figures.
I recently noticed a fellow professional speaker post on his Facebook page that a potential client had told him that the fee he wanted to charge them to speak was ‘too expensive’. He went on to say he was a bit surprised, as he doesn’t normally get that kind of reaction.