The aim of any business is to sell more than your competitors. But for this to happen, you need to remind your customers why they should buy from you rather than a rival. So ask yourself, what is it about your firm that is distinctive?
Running your own business can be a million different things: exhilarating, daunting, demanding, liberating, stressful and rewarding. But whether you’re aiming to open a shop or become the next Richard Branson, there are means and ways of ensuring you get the fundamentals right, which will make the rollercoaster all the smoother.