Printed materials are extremely useful in general, but especially if you are preparing for a certain event, regardless if we are talking about an exhibit, a tradeshow, an important presentation, a workshop, a training session or a teambuilding.
Booklets, brochures, flyers, catalogues, leaflets, posters and stationery are so versatile that you can use them for any type of event!
Besides versatility, efficiency is another feature of printed materials, if the job is done properly. So, if you want to make the most of your printed materials for your next event, consider following the advices you will find in the 10 tips below.
Know your targeted audience
The unseen side of printed materials that most of the people fail to consider is the targeted audience. A quick assessment on the public will increase the efficiency of your message. The contents and the design of the materials should be created according to the age, sex ratio and social class of the targeted audience.
To colour or not to colour
If you’re on a budget, you will be tempted to use greyscale printing. But printed materials are meant to overcome the black and white version used for books. Using themed colours linked to a product or service and targeting the colours on a certain goal has a huge psychological impact on the ones reading a brochure, booklet, catalogue or poster and that’s why you should go for polychromatic printing and use companies like FretFreeProductions
Keep the layout simple
When it comes to design, simplicity and minimalism will always bring a plus in terms of efficiency. Just make sure you don’t cross the fine line between simple and boring. Bring some attractive graphics, but make your materials easy to read, by using paragraphs with different titles and subtitles and clear fonts that are not fading in the background colour. The idea is to make it easy for the reader to go through all the content and for this you can also use colour coding and pictographs.
Pictures play a big role
Involuntarily, human brain is attracted by images and sometimes pictures can influence decision making. Therefore, using specific good quality images in the layout of your materials is a must for captivating the interest of your audience.
Bigger is better
The size of a booklet, brochure or catalogue can influence the power of advertising. If you’re not on a budget and you’re not forced to choose the minimum technical size, go for a bigger size that will bring the most in terms of design.
Importance of white space
Yes, color is good, but going overboard and not allowing the pictures and text to breath is something you should avoid. Use active white space that will help people go smoothly through your materials, because an overcrowded space filled with pictures, colours and text can be so tiring for the eyes.
Make it smart and easy
Maybe you are wondering which print service provider you should use. After all, you have so many options! Well, nowadays printing materials is easier and smarter thanks to the online printing providers offering better prices and higher standards.
All you need to do is upload your materials, select the features and voilà – you will have your prints delivered in no time! When choosing an online provider, make sure you read reviews and select the most trusted amongst all. Some companies even offer free samples, which is a plus that can influence your choice. This way, you will be able to make sure of the quality of your materials before investing more money and purchasing a bigger amount.
Make the most of your flyers
Flyers are a great choice, thanks to the reduced cost and the fact that you can use them for a wide category of public. The recommended paper weight for flyers is 110 – 130 gsm. More weight means an extra cost that doesn’t necessarily bring extra value and less weight will look cheap or unprofessional. Find a provider of flyers and leaflets that can fold your products for you using special devices, as manual folding can ruin the material.”
Features of a good brochure or booklet
A brochure or booklet can vary in size, which means you will be able to choose whatever suits you better: square, DL, A4, A5, A6 or A7 – you name it! Because these materials are meant to have a more detailed content, you should go for minimum eight pages and a paper weight of at least 160 gsm, given the fact that should last more time. Also, pay extra attention to the graphics and contents!
The no go items in calendars and notebooks
Calendars and notebooks are widely given as gifts to business partners every year. You should make sure the design includes your logo on each page, together with good quality pictures of the products or services you are offering!