No matter how much area you get for your trade show exhibits & displays, it is always essential to keep your booth design spacious and inviting.
Yes, space is always at a premium to interact with visitors––especially if you have got a smaller booth design, you need to act smart.
Ideally, of course, a business owner wants various activities (things to do) for visitors – products to buy, materials to take home, and so forth. Unfortunately, both “lived in” and “cluttered” is unpopular in trade booth design. What’s more demanding is Custom Trade Show Island Design that makes balancing and inviting trade show displays.
Why Use Custom Trade Show Displays?
Often companies use displays––indistinguishable from their neighbours or the rest of their competition, which never leaves a lasting impact in the product that is being promoted. But making the best use of the space available is vital for a successful trade show display!
This is why a proven way to bring attention to your product and services is to create a custom trade show booth––an attention-grabbing visual, unimaginative graphics, eye-catchy themes, and much more. This is literally the first impression for visitors, so you want to be assured that the ideas engage them from the very start. Likewise, when trade show attendees leave the booth and later look through their business cards, if a strong positive impression was not made on them, there is a very likely chance that they will contact you.
How to Make the Most of Small Space
Well, first and foremost:
Choose a Theme
Did you know that theme is more than a brand? It acts like a rug that connects rooms together. In simple words, a theme creates an instant connection between your brand and everything displays in a trade show. Its best to reflect the theme in the colour design––that will also help creates a single visual link between each aspect of your booth. Also, it reduces the need to repeat your story––this frees up creative space within the trade show display for more ideas and information to be presented.
You need not display everything out on tables and podiums. Add more elements up on the walls, or you can choose to display even down from the ceiling. It would be great to hire professionals for the job. They have experience arranging trade show exhibits and so can better utilize your small space in an interesting and unexpected way. For example, display items which are hung on the wall can add “free” floor space.
One of the best parts about a custom trade show island display is that you can use modern technology; digital panels, tablets, 3D printed objects, and VR headsets to attract potential customers attention.
Disguise Your Storage Space
Do a look around for unused space. Nooks, crannies, areas behind desks, and corners for example. Utilize hidden places to store things the customers don’t need to see, like a box of office supplies or spare giveaways, etc. Any area of the booth which isn’t going to be visible for visitors should be harnessed for storage. Remember, this should be kept to a minimum.
If you’re expecting high demand space, consider designing your trade display to hide one area discretely. Usually, back corners are good for this.
Use Better-Trained Staff
Communication and mannerism is the key to success. We hammer on this one a lot, after all, the main purpose of a trade show display is to meet people and greet them with an open heart! This is only possible if you use better-trained staff who are an integral part of business presentation.
Give them proper training. Moreover, you will need to ensure that employees have access to products displayed at the booth and information they could need to share with visitors. The more they have information related to the products or services, better they will able to guide potential customers. This is how you can attract attendees towards your booth and convert them into customers.
7 Ways to Boost Your Trade Show ROI
Follow the simple rules:
- Get yourself the complete list of attendees so it might help you target them easily. Schedule appointments ahead of time.
- Exhibit halls are crowded so it would be difficult to promote your small space booth. No problem, inform your prospects in advance where your stall is displayed. Provide them with a map of your booth or just give the booth number. Make it easy for audience to find you.
- Avoid overarching theme–– tailor content to the theme and make sure it is relevant, and not overly promotional. Also, you can create different types of E-Books, videos, blog posts, infographics, etc.––featuring this theme.
- Leverage social media–Promote your event on specific social media pages.
- Get creative with your custom trade show island design. Display all your products front and centre.
- Offer giveaways to increase sales.
- Generate media coverage. If there will be a huge event, you should invite bloggers, news outlets, and famous industry leaders to talk about your brand. This strategy isn’t cheap, but undoubtedly the best way to grab visitor’s attention towards your small space booth.
Other Trade Show Booth Tips
- Always dress presentably
- Be there on time
- Set goals
- Build brand awareness at least by 20%
- Prepare a checklist
- Be ready to answer questions
- Provide hospitality
- Hire a spokesperson
- Give Out Samples/Promotional items
- Fill your booth with products
- Spruce up your booth with the best audio and video elements
Be creative! Always look at the trade show booth design from the attendee’s point of view. To ensure you and your team is heading towards a successful trade show display, we advise you to take experts help.
If you want everything to go smooth and great, be sure to contact the best trade show design and consultation teams.