UK online casino pioneer 888casino continues to lead by example, setting the tone for the online casino industry.
The latest series of innovations at the company are part of a multi-pronged strategy geared towards deeper market penetration, player satisfaction, and increased revenue generation. Since inception in 1997, this online casino has paved the way for gaming excellence through investment and innovation. Owned and operated by 888 Holdings plc, and listed on the London Stock Exchange (LSE), this gaming juggernaut has successfully implemented major changes in pursuit of robust growth.
Foremost among them is the introduction of a brand-new gaming platform. Known as the Orbit casino platform, this powerful user interface is arguably the most significant product innovation for the brand in years. Substantial investment was required to bring this to fruition, with product development and design teams working tirelessly to tweak it to perfection.
Orbit is geared towards players in regulated jurisdictions, and it is designed to fast-track a seamless gaming experience for players, 24/7. Among others, the platform dramatically improves usability, and can be customised to players in specific markets.
Features of the Orbit Platform
The recently launched Orbit platform comes hot on the heels of a similar initiative dubbed Poker 8, on sister site 888poker (the poker vertical of the 888 Group). Orbit is a quantum leap from anything the online gaming industry has experienced to date. The platform was unveiled in the United Kingdom in May 2018, subsequently launching in several other European countries such as Italy, Denmark, and Sweden.
With licensing in the UK, Ireland, Gibraltar, and New Jersey, 888casino is looking to standardize the quality of its operations across all jurisdictions. To this end, the company recently announced a relaunch of 888casino in New Jersey, complete with the Orbit casino platform in July 2019. The much-hyped platform provides many benefits to players, including a lightweight client that runs direct from a player’s browser, no download needed.
The sleek new design, powerful user interface, and quick-click functionality means that players can power up and play on PC or Mac at any time. The Orbit platform is full of promise, with rapid loading of games, screens, and promotional offers at the casino. Mobile casino players on iOS and Android devices are required to download the mobile app at the Google Play Store or the App Store to enjoy a seamless gaming experience on the go.
Many new games have been added to the Orbit platform, to complement the fine selection of online slots, blackjack games, roulette games, and live dealer games on site. Among others, players can now enjoy games like Ultimate Texas Hold’em, Baccarat, and Live Blackjack. The switch to Orbit in New Jersey made business sense for the company.
“The Orbit platform is without doubt one of 888’s most significant product innovations in recent years and supports our continued focus on delivering the safest, most exciting and most enjoyable online gaming experience possible for our players across regulated markets globally.” 888 CEO Itai Pazner
Additionally, the 888 casino site now features 35 brand-new games. These proprietary slot machine games ramp up the number of online casino games at 888casino to 580 slot games, 70 casino table games, and 125 live dealer games. Orbit officially launched in New Jersey on July 26, 2019. 888casino executives are confident that the product innovations currently being implemented will dramatically improve performance and profitability. 888casino revenues posted a 6% increase between January-May 2019.
New Software Providers Signed to 888casino
888casino online has been actively signing up world class software providers to join its impressive multi-vendor platform. In recent months, the likes of ReelPlay, Northern Lights Gaming, Red Tiger Gaming, and High 5 Games have teamed up with 888casino to offer exciting new games to 888 casino players. The rush to join this online casino is a win-win for players, providers, and shareholders. The top brass at 888casino are equally excited about these developments.
“Offering a range of high-quality games ensures that 888casino provides the most entertaining experience to customers. With the addition of innovative content developed by High 5 Games, our platform has an even broader platform of exciting content. We look forward to working with High 5 Games.” Guy Cohen, SVP of B2C at 888
More top-quality games ensure that players have greater variety to choose from, and bigger progressive jackpot prize pools to play for. These software providers are committed to offering world-class games to players, and with a 25 million+ strong player base 888casino has the capacity to absorb them. The recently onboarded gaming providers have beefed up the quality of their games to include authentic Vegas-style HD casino games, fully animated video slots, and realistic live casino games.