These tips will make attracting foreign traffic to your website as easy as ABC. Super easy ways to foreign traffic to your website
How to Bring International Traffic to a Website
In any business setting, you are bound to face off with very stiff competition in the run to acquire customers. You will find that it does not matter whether your business is small or large – everybody is on the hunt for the very customers that you are looking for.
For most people, having a small business is sometimes a disadvantage because of the belief that large businesses have better resources for obtaining customers compared to small businesses.
However, that does not have to be the case, owing to the fact that you can beat the large businesses in obtaining customers if you target international traffic.
The market in the United States is crowded with businesses selling the goods and services that you are also selling. In other words, the market in the United States is just too competitive. The supply is in excess compared to the demand.
While you still need to serve the demand in the United States, it is high time you thought about expanding your operations so that you can target markets that are outside the country. For instance, you could target the market in developing countries where there is a high demand for goods.
This article will give you some tips on how to make sure that you get these international markets to visit your website and buy your products.
Step 1: Make an Analysis of the Current Website Traffic
Generally, website traffic will refer to the amount of data that is sent and received by individuals who will visit your website. This entails doing research on the type of data that your potential market is sending and receiving.
Research, as is often argued, is the key to any successful business strategy and you will need it. By simply analyzing the website traffic, you will be able to know which strategies will work and which ones will not. A critical analysis will simply point you towards what to do and what not to do.
For instance, for the international market to visit your website and share the data on your website, they need to find the data on your website engaging, and applicable to them. This begs the question, how will you know what content to include on your website if you do not know what content your potential customers prefer?
When analyzing the traffic data, you will need helpful data analytics tools. For instance, you could make use of the WordPress platform because it has very useful analytics tools. Moreover, you might also try Google analytics which is very useful as it analyzes all data.
Step 2: Conduct Competitor Research
Aside from knowing what the international market might prefer, you need to create a profile of the competitors. Before you can match into that new territory, you have to keep in mind that there are people already serving that market. But competition is part and parcel of business, andyou will have to gain a competitive edge over all those competitors if you are to succeed.
However, in order to explore that competitive advantage, you will have to know about some of the shortcomings of those competitors. Those shortcomings can only be spotted if you do ample research about the competition you will have to deal with.
In most cases, for a business to successfully penetrate a new market where other businesses are already in existence, it has to fill in a gap in the market. Essentially, if you want to know what gap you will have to fill, do a competition benchmark. When researching about your competition, some of the things that you might look out for include:
- Categorize competitors; so that you set primary competitors apart from secondary and tertiary competitors;
- Study their website content; how is the website content, layout, graphics and navigation in tune with customer needs and culture?
- Study their market positioning; what are they selling and are the customers buying, and at what rate; and
- Analyze their pricing.
Step 3: Create Quality Multilingual Content
Content localization is a must for all e-commerce ventures. You need to speak to all potential customers in a language that they understand, and that is acceptable culturally. Creating multilingual content is far from simply changing your words into a variety of languages. You always need to assume that people from all over the world might visit your website; hence, the need to localize your content. You do not only need to translate your contentbut user-reviews as well. This could be good for business because people from all over the world can read about how good your products and services are. Ideally, the customers will trust the experience of other customers more compared to the promotional messages on your website.
In as much as content localization is a necessity, not everybody can properly translate your original message to take into account the different cultures associated with the particular language. Poorly translated content may discourage customers from buying yourproducts. For instance, when KFC directly translated their slogan into Chinese mandarin, it sounded somewhat like ‘eat your fingers off,’which not only offended the people but also adversely affected their penetration into the Chinese market. For this reason, you need to make sure that you hire the services of professional website translators such as Translate.com that has several services such as website localization, CMS’ plugins such for Joomla, WordPress, andMagento, chat translation systems and support tickets.
Step 4: Adapt Your Website Design
The design of your website will largely depend on the languages that you have elected to localize. Notably, you will have to design your website to meet each requirement of the languages. For instance, there are some languages that are written from right to leftsuch as Arabic; hence, the need to ensure there is adequate space on your website when the content is translated. For instance, if you have localized your content in so many languages that the list cannot fit on the screen, you might prefer using your preferred language only, and thereafter providing a footer link for all the other languages. Moreover, you will need to adopt your graphics to match the culture of your audience such as mascots for Asian audiences.
Step 5: Get in Touch with Local Influencers
The advertisementis paramount for any business setting; people need to know about you. You may start by enlisting the help of some of the influential individuals or brands in the market that you are trying to penetrate. Remember that you are new, but they are not, hence the locals are likely to trust them compared to you. You will be surprised that customers will visit your website simply because it is linked to somebody or a brand that they trust and believe. Moreover, making your content shareable via social media such as Twitter and Facebook. However, as you select the medium to share yourcontent, you need to also keep in mind the culture of the people. In a countrythat Instagram is commonly used, Facebook will not be the ideal sharing option.
As you try to attract international traffic, it is important to keep in mind the fact that the methods will vary across regions. As such, before settling on any method, research first so that you use an effective method. Moreover working with a professional website translator such as Translate.com will boost the quality of content available to the new markets.