When you’re running a small business, whether it’s a brick-and-mortar store or an ecommerce shop, you need to work hard on your digital marketing strategies.
These days, everyone gets connected online, and you’re going to end up finding most of your customers on social media.
You’ll also stay in touch with them via email newsletters and by engaging with them when they like or share something you’ve posted. Marketing has changed completely since everyone started spending all their time on Facebook, and it’s changing every day, the more time we spend scrolling through our phones and becoming more interested in a variety of social media platforms.
It can be confusing, especially if you’re new to digital marketing and have more experience in old-school marketing. Luckily, by following these tips, you can start putting your company on the map.
Understand your target audience
Once you’ve figured out what you’re selling, and who you’re selling it to, you need to understand those customers through and through. That will end up determining how the rest of your digital marketing strategy plays out.
To do this, create a buyer persona, where you determine details about your customers such as their age, gender, location, income, and interests. This will help determine what information you include in your website and social media platforms–and what they should look like.
Considering that more than one in three Internet users say they go to social media networks to look for more information about a brand or product, understanding how to connect to your customers on these networks will make a huge difference.
Design an amazing website–and make it mobile friendly
The first place to start when it comes to creating your online presence is making a website. Research what your competitors are doing, and what your ideal customer would want to see. If you’re new to web design, hire a professional or use a free site builder like Wix or Squarspace to create a stunning website. Your website represents your company’s brand, so it needs to be sleek and minimalist. Any content that appears there needs to reflect your voice, too.
Don’t forget to make your website mobile-friendly, too. After all, the average smartphone user checks their device 47 times a day, so chances are they’ll look you up on their phone. Everything needs to look perfect and load the way it would on a desktop.
Use email marketing
Once you’ve gotten customers interested in your company, it’s smart to keep them informed about your products and sales over email. In fact, 83 percent of people prefer email as one of the channels to receive promotions from brands they trust. If you’re new to email marketing, take a course with MailChimp to learn all the ins and outs of writing up an email that people are actually excited to open. And remember to write for your intended audience every time: include content they want, not content just about your business.
Focus on one social media platform at once
With so many social media platforms out there, it can feel like a lot of pressure. It’s easy to get on all of them, and post all the time. But depending on your platform, content varies. After all, YouTube is all about videos, while Instagram’s about photographs.
It’s stressful to create so much content, especially having it be high quality, in so little time. Instead, focus on one at a time, then slowly branch out. Find out where your customers are spending most of their time, and post there.
Considering that there were 2.46 billion social media users in 2018, you’ll get a lot of traction no matter where you choose to post.
Publish awesome content
In the world of digital marketing, content is king. So you want high quality content in your blog posts, in addition to optimizing your SEO so that you’ll show up higher up in searches. Take a free course with HubSpot on how to write great content, or hire some writers to write blog posts and social media posts for you.
Just think about this: by 2020, businesses will spend $110 billion on digital advertising in the US. This just goes to show how important writing great content and posting regularly is.
By following these tips, you’ll master digital marketing, whether you’re working in the CBD industry or in the restaurant business. It never hurts to take a free course or talk to industry experts, either–so keep yourself informed all the time and you’ll be successful in no time.
What other strategies do you think would be effective in improving your digital marketing strategies?