Instagram is one of the largest social media platforms to date, it is where people share all kinds of amazing pictures and videos and some have even built entire careers out of sharing pictures on Instagram.
This huge platform is one of the most important social media sites where you need to promote your dropshipping business if you what to be successful.
In this article you will learn the way in which you can use Instagram to grow and expand your business and make more money than you ever though possible.
Create your profile:
Add a good description with a good call to action to visit your dropshipping store, add your website and let people know what you’re all about, make it really clear that your profile is meant to promote your products but don’t make your content all about that.
Focus on quality content:
Instagram is all about quality, you can’t get by here with mediocre pictures, most smartphones have very good cameras that can shoot images in HD and Instagram already has a bunch of filters you can use to make your image pop, but if you don’t have a clue about how to take good pictures you can also use stock images from sites like shutterstock, focus on creating quality pictures and videos that really stand out.
Over deliver on Value:
Social Media expert Gary Vaynerchuck describes this process with a boxing analogy, he calls it “jab, jab, jab, right hook” meaning that out of your content 80% of it should be value based content, meaning just cool things that people will appreciate without any intention of getting a sale behind them and once you’ve established a rapport and trust with your followers you hit them with the “right hook” which is your pitch, asking for the sale. You should do more giving than you do asking with you content and if you do that you will be very successful on Instagram and on any social media platform.
Use stories:
Instagram stories are fairly new although in terms of how quick the social media space moves, by now it’s ancient history. Stories are a great way to engage your followers and give them updates in real time, people love seeing and reacting to things as they happen and making stories or going live on Instagram is a great way to establish rappot and trust in your brand.
If you follow these tips it won’t be long until you’re crushing it on Instagram and you develop a huge following that will await eagerly to see what you share next.
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