Every business since the beginning of time has had negative PR at some point or another. When Gronk opened the first stone axe sharpening store back in the day, one of his low brow neighbor’s probably painted a cave drawing showing him doing it the wrong way.
Negative PR, whether deserved or undeserved, is a fact of life for your business. How you respond is what separates the winners and losers.
You can try to overcome bad press or negative perceptions by selling the best product the world has ever seen. That works to a certain degree, but only on the customers who are willing to make their way past the negativity and give your product or service a chance. For the rest of them, the great unwashed masses, you need to promote your business every day in every way, every chance you get.
Promoting via Social Media
The Greatest Generation watched TV, so that’s where advertisers spent their advertising money. With Millennials and Gen X customers, the quickest way to reach them is via social media. The most popular social networks in the UK, Facebook and YouTube, have over 58 million UK users between them. Over a billion hours of YouTube videos are watched every day. A billion!
Social media is where customer’s eyeballs are focused, which means that is where you need to promote and advertise your company, along with your goods and services. It’s also where you can counter-punch against bad PR, even turn it around into good PR if you’ve got the right touch.
Laws and Regulations
Her Majesty’s government has rules and regulations for everything under the sun when it comes to running your business or being self-employed, except how to promote it. As long as you’re not defrauding anyone, how you promote and advertise your business is entirely up to you. The government is also extraordinarily unhelpful when it comes to explaining how to promote your business or helping you learn how to do it. In that arena, you’re on your own.
Buying Social Media Followers
In order to draw attention on social media, you need to have a large following. But how do you get a large following in the first place? Basically, you need a following in order to get a following.
It’s also true.
Social Media Daily can help you with that by letting you buy followers that will boost your social media numbers sufficiently to begin attracting customers who will follow you and engage with you on social media.
These aren’t bots or zombie accounts either. Social media platforms have software that is increasingly sophisticated at ferreting out false accounts. If they determine that too many of your followers are fake accounts, they could wind up banning your account temporarily, or even permanently if they think the violation was too egregious.
What You Get
What you get are real users who are paid to follow your social media account or accounts. Depending on what package you decide to purchase, they will view your videos, like your videos and/or articles, and even post comments and questions.
Comments are the best. Anyone can buy followers, views, and like, but comments show potential customers that people are going beyond the basics to take time to talk about you and your business.
If you buy comments (and you should) you can dictate that they take the form of questions.
Then you can go back and answer those questions, demonstrating to future customers that you’re paying attention to what people are saying and engaging with them. Everyone wants someone to pay attention to them and take what they’re saying seriously. When they see you doing that with others, they’ll be strongly motivated to follow you and take a longer look at your product or services.
Spend Money to Make Money
It’s long been said that you need to spend money to make money. This article on growing your business with LinkedIn makes that clear. Social media is exactly the same.
Don’t think of it as buying anything except advertising, because that’s what it is. It’s an advertising strategy that works effectively for a broad range of businesses and organizations, non-profit and otherwise.
The more followers you have, the higher your account will appear on search results. The higher it is on search results, the more people will see you and follow you. It builds on itself like a tornado. Done properly, you can reap a whirlwind of profits.