How to have a merry, multi-channel Christmas!

With Christmas now a mere 12 weeks down the road, this could be the last chance for retailers to make adequate plans for everyone’s favourite annual shop-fest.

But what does Christmas mean to your business? Are you set up to capitalise on all the available opportunities? Are you even aware of what those opportunities are – particularly from a digital or multi-channel perspective?

With all of the above in mind, here’s my early Christmas present to you, in the form of my ‘5 top tips for multi-channel festive domination’ in the run up to Christmas 2010.

Using Humour in Presentations

Have you ever had one of those tumbleweed moments in a presentation you’ve given when you’ve told a joke, and nobody laughed? Or have you been in the audience and shuffled uncomfortably, acutely embarrassed for the presenter who is desperately trying to recover the situation? In this article we take a look at how to avoid those situations.

Beware the Dragons!

An interesting story has been published on the negotiations between one of the most successful candidates for investment to appear on Dragon’s Den and two of the Dragons, James Caan and Duncan Ballantyne, who together agreed to invest £80,000 in Sharon Wright’s business, Talpa Products. And she had only asked for £50,000!

When, some time after her session in the den, Sharon signed up to a contract with very onerous terms without reading the contract she had been given.