A guide to buying PR services

The economy is starting to see signs of recovery, but are you best placed to capitalise on this in your business or will your competitors beat you to it by gaining valuable media coverage for their goods and services? Taking a quick look at your marketing plans, if you have any, might reveal a gaping hole in publicity, and more important, how you intend to get some.

So, how do i choose a trainer?

Training is a great investment to make in your staff and the efficiency of your business, but choosing a training provider you can work well with can be a bit of a minefield. What is it you are looking for in a training company, and what do you hope to gain from the training? A few questions can set you on the right track to a successful long term relationship with your provider.

Big brother is watching you…

Employees. Always good to have them where you can see them right? To make sure they are in the door at 9am, working solidly and then out the door no earlier than 5pm? Ban Facebook from the office to make sure opportunities to skive are minimal and if we can give them clocking in/out cards, so much the better. After all, if the boss is sitting there watching their staff, productivity is almost guaranteed, isn’t it?

Visibility is good. Credibility is better

This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.

Aint no Sunshine when your job’s gone

I nearly choked on my tea when I read a twitter link to a Daily Mail article about 64% of workers booking holidays online do so from their desks. How dare they even think it let alone actually do it. Apparently it is down to Monday Blues and in particular the Monday when everyone returns after the Christmas break.
Surely I am not the only person who finds it truly astonishing to think that employees, whilst supposedly working to earn the money to pay for their holidays, think it’s their right to do this without any recourse what so ever.