Green Shoots of Recovery and REAL Thought Leadership

There has been a lot of talk over the past few months about ‘the green shots of recovery’ that are emerging, as the recession apparently begins to ease. This doesn’t just have to be limited to the housing market and the commercial side of business – it can also apply to REAL Thought Leadership.
REAL thought leadership is based upon the idea that Reach, Engagement, Authority and Longevity are the key to being the best in your field.

A guide to buying PR services

The economy is starting to see signs of recovery, but are you best placed to capitalise on this in your business or will your competitors beat you to it by gaining valuable media coverage for their goods and services? Taking a quick look at your marketing plans, if you have any, might reveal a gaping hole in publicity, and more important, how you intend to get some.

So, how do i choose a trainer?

Training is a great investment to make in your staff and the efficiency of your business, but choosing a training provider you can work well with can be a bit of a minefield. What is it you are looking for in a training company, and what do you hope to gain from the training? A few questions can set you on the right track to a successful long term relationship with your provider.

Big brother is watching you…

Employees. Always good to have them where you can see them right? To make sure they are in the door at 9am, working solidly and then out the door no earlier than 5pm? Ban Facebook from the office to make sure opportunities to skive are minimal and if we can give them clocking in/out cards, so much the better. After all, if the boss is sitting there watching their staff, productivity is almost guaranteed, isn’t it?

Visibility is good. Credibility is better

This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.