Emma Mattress rises & shines as it posts €5m Black Friday performance

Emma Mattress, the leading European premium bed-in-a-box brand, turns in record European sales over Black Friday, posting order volumes of over €5 million over the Black Friday weekend.

Selling one mattress every 30 seconds online over Black Friday, the Black Friday event has buoyed Emma Mattress as it prepares for its largest grossing months of the year – from peak trading through to Boxing Day and the January sales, the traditional critical sales period for furniture retailers.

British co-founder of Emma Mattress, Benjamin Quiroga-Rivera, said: “Our results are indicative not just of the evolution of Black Friday, which is moving away from the traditional focus on electrical and technology goods to driving customer purchasing across the retail spectrum, but also of our sustainable business model which focuses on product quality and marketing efficiency.”

“Naturally, consumers now expect to pick up great deals over Black Friday and other discounting events, but we’ve been mindful to provide great deals, whilst ensuring we achieve consistent, sustainable and profitable growth.  We are under no illusion that success in the bed-in-a-box market relies on investing responsibility in R&D and, of course, our marketing efforts.  We know that consumers want the convenience of online purchase and quick delivery, backed up by a firm guarantee; but this only works if the product quality is up to scratch. We are proud therefore to be named the best-tested mattress in six European countries,” he added.

Emma Mattress are proud of their positive results in Europe, having sold 300k mattresses via its European online channels for the year to date to 27th November 2018 on a profitable basis.

Emma Mattress has also continued extending its offer from online into physical retail stores, with strategic partnerships with European leading retailers, including DFS, Carpetright, BeterBed, El Corte Ingles, Grand Litier and La Halle au Sommeil, who will stock the Emma mattress in stores in their respective countries and online.