The company say that they have developed an innovative ecommerce platform architected for the multi-channel retail environment which provides a single point access management system for all customer touch points including mobile devices and social media, thereby allowing SMEs to provide a big brand experience.
This first external round of funding will enable the company to launch its SAAS platform across the UK market, to an estimated 4.5 million SMEs.
Anthony Clarke, Managing Director of LBA, comments, “Gloople is a good example of how a potentially high growth seed stage company led by an experienced and credible entrepreneur can effectively close a first round of external funding under the SEIS scheme in only six weeks. It is also notable that the lead LBA investor in this round will be now be taking an active role in the company. LBA has now completed 3 SEIS structured investments since May 2012 and will shortly be launching its own SEIS Fund to co invest alongside its more active angels ”