This follows their successful inaugural crowd funding pitch which was over-subscribed via Crowdcube.
Front Up’s initial pitch experienced a groundswell of demand with 63 investors helping the business raise £100,000. As a result, Front Up Rugby opened a second pitch to cater for everyone wanting to invest in the brand raising a further £23,000 from 7 investors. The company raised a total of £123,000 from 70 investors in August 2012.
Front Up is a British, rugby-inspired fashion label backed by a growing number of professional players and a team of experienced retailers. The range is made up of heritage-inspired t-shirts, polos, shirts, hoodies, sweat pants and accessories – all finished with a soft-wash creating a luxury feel.
Since successfully funding, Front Up has driven the business forward through key listings with Debenhams & House of Fraser online and doubling online sales via their own[ilink url=”http://www.frontup.co.uk”]website[/ilink] .
The company has currently raised £93k of their £100k target from 89 investors which will propel their online business to the next level. They have once again joined forces with Crowdcube who offer an innovative means for businesses to raise finance by offering like minded trendsetters willing to invest smaller amounts of cash in exchange for rewards and a stake in their business. Armchair dragons can still get a piece of the action as the pitch closes on Sunday 15th September.
