Founded in 2017, Trinny London has grown into a successful direct-to-consumer business, specialising in premium skincare and make-up. This fresh injection of capital will support the company’s expansion plans, including the recent launch of its first standalone retail store on London’s Kings Road.
The deal with AFC, a division of the international investment firm Aurelius, is expected to be officially announced in the coming days, according to industry insiders.
In addition to its online presence, Trinny London products are sold in Liberty London and select locations across Australia and the US. The brand’s valuation was estimated by Forbes in 2021 to be around £180 million.
Neither Trinny London nor AFC have commented on the deal.
Jamie Young
Jamie Young is Senior Reporter at Business Matters, covering SME finance, employment law and Westminster policy since 2016. He has reported on every Budget and Autumn Statement since 2018, helped make sense of the 'covid era' and the bounce-back loan scheme from launch through the fraud investigations, and broke the magazine's coverage of the 2024 late-payment reforms. He joined Business Matters straight from completing his BA in Administration from Exeter University and is NCTJ-qualified. Reach him at jyoung@cbmeg.co.uk
