An email signature is a powerful marketing tool. However, it won’t bring you the results you expect if you don’t design it right.
You have to take decent care of every element and each small detail of your signature. In this article, we are going to talk about one of the key elements – an effective call-to-action!
Why Is It Important To Add A Call-To-Action?
The main goal of any marketing campaign is to convince the customer to buy exactly your product. In other words, all marketers are aiming for is to influence people’s decisions and behaviors. What is the easiest way to achieve this? Include a powerful call-to-action in your email signature!
No matter how beautiful and creative your email signature is, if it does not prompt users to take action, it is unlikely that potential buyers will ever go to your website.
So is it worth discussing the importance and relevance of a call to action in a signature? Of course no! If you do everything right, such a stamp will contribute to the growth of your business.
Today we will discuss how to improve the call to action so that it would give you the most benefits.
Main Rules Of A Great Call-To-Action
Every specialist has his own secrets to grab the attention of the audience. Each of us had both successes and failures in our marketing campaigns. Unfortunately, there is no single advice that would help everyone reach the top. However, there are a few common rules the use of which defines the success of your call to action.
Let’s take a look at some of the best call-to-action tricks:
- Make sure your audience notices it
The reason why marketers often add a call-to-action button to their email signatures is that it drives attention and logically completes each email you send.
Apart from this, it is important to make sure that your call-to-action button is bright and appealing. You can use different colors to highlight them.
- Do not overload it with unnecessary information
Some of the main rules of an effective CTA are simplicity, clarity, and conciseness. Therefore, you need to keep it short and straight to the point. Do not overload your customers with a bulk of information. Instead, make a clear and powerful statement that would make them want to make the only right choice – buy your product.
- Hurry your customers with purchase
How to make a great CTA even more effective? Say it is a limited time offer! If you add words “only this week” or “today” and then throw your offer right to the potential customers, their reaction will be much better than if you would offer them a lifetime offer. How does it work? When a buyer has time limitations, he or she gets the impression that they might miss their chance. That’s when the magic happens. Your customers hurry to make a purchase, and you get more sales.
- Use first-person pronouns in a singular form
CTA’s that are written using first-person pronouns in a singular form work better than if your button would just say “buy.” Such pronouns attract attention. The trick is to make your customers think that they need what you have to offer. Thus, try phrases like “Yes, I want it!” or “I want to add it to my cart,” and the effectiveness of your email signature will increase significantly!
- Use prompting words
A call to action wouldn’t be a call to action without prompting words! Use them to prompt your audience and stimulate their actions.
These words play the role of triggers that have a powerful effect on the audience. What words can be used? There is a huge number of suitable phrases and words. Here are a few common ones:
- Try it now;
- Add to cart;
- Follow the link;
- Check out our website;
- Watch a video;
- And many others.
- Create an outstanding design
The design is one of the most important things of every email signature. You have to pay special attention to it. It should be unique, interesting, include all the important information, links, and photos. All this is easy and simple to do with the help of an online email signature generator.
When thinking of a design, consider using different fonts, colors, and visual elements. However, do not be too hard on those things in order not to make your signature look inappropriate.
Take care of the visual harmony and hierarchy. Both of them are important for your design as they help to make accents and logically divide the sections of your stamp.
- Show your customers how much you care about them
Gaining the trust of your prospects is one of the ultimate goals of a successful marketing campaign. The best way to do this is to show them that you know them and their needs. Show how much you care.
Depending on the field of your activity, define what bothers and interests your audience. Use this information to make your customers believe that you know them and strive to help them. Such an approach will increase your chances to get their attention and make them loyal to your company.
How To Add Call To Action To Your Email Signature?
Once you have designed and though-through your call-to-action, it is the time to add it to your signature. You can do it on your own if you are well-versed in creating signatures. However, we recommend using special email signature creator for the best result! Such a generator will save you a bunch of time and ensure a perfect outcome.
Here is how it works:
- You choose the style you like;
- Provide all the information that you want to include in your signature;
- Upload additional files such as a photo, logo, and call-to-action design.
That’s all. A smart generator will do the rest of the work for you and, in a few moments, you will have your perfect email signature all set and ready!