Engage with your customers online – don’t just broadcast to boost sales

Websites are no longer simply the online ‘face’ of a business. Customers expect more from a company’s website than a home page. To use an analogy of buying a house, how many people make a purchase based on how attractive they find the outside of a building? Buyers want to be able to enter a home, have a good look around and get a feel of a house, before making a purchase decision