Engage with your customers online – don’t just broadcast to boost sales

Websites are no longer simply the online ‘face’ of a business. Customers expect more from a company’s website than a home page. To use an analogy of buying a house, how many people make a purchase based on how attractive they find the outside of a building? Buyers want to be able to enter a home, have a good look around and get a feel of a house, before making a purchase decision

Saving money on business printing – Why compatible consumables are not the answer

Graham Lowes, marketing director, OKI Printing Solutions, says If it looks too good to be true, it probably is. An over-used phrase perhaps, but in the case of cheap printer consumables, it could hardly be more relevant. The economy may be gradually pulling away from recession, but SMEs are still focused on running a tight ship and they can be forgiven for looking to save money at every opportunity.