Websites are no longer simply the online ‘face’ of a business. Customers expect more from a company’s website than a home page. To use an analogy of buying a house, how many people make a purchase based on how attractive they find the outside of a building? Buyers want to be able to enter a home, have a good look around and get a feel of a house, before making a purchase decision
Let me explain why so many business owners and salespeople get the ‘call me back after Christmas’ objections, only to find in January that they can’t get hold of the person ever again!
You’ve got great plans for your business, fabulous ideas for new products or services, a marketing strategy that just can’t fail – and yet despite your best intentions you haven’t actioned any of them.
Today, economic changes are happening at a breakneck pace. The combination of technology, global marketplaces and the recession have forced many companies to re-examine their strategy and take a serious look at what the company of the future will look like. Neal Gandhi, the author of Born Global, offers some advice on expanding globally.
This time, I want to talk about a couple of growing pains that we had building a team. To start with, I think it’s important to explain a bit about the growth of A Suit That Fits to give you some context.
In this rapidly shrinking world we need to take advantage of the business opportunities of dealing with foreign companies and business owners.
At A Suit That Fits, we were lucky enough to have the support of some fantastic friends early on. Essentially, a few of our friends loved the idea of being part of the world’s first online tailoring company, and took a sabbatical from their careers to help out.
Sales Expert Andy Preston explains that although LinkedIn is one of the best business development tools available, many people don’t use it properly, and even worse – make various mistakes that actually LOSE them sales, rather than WIN them…
The job title CEO, MD or director does not confer the magical power of infinite wisdom. It’s important to have confidence and make clear decisions, but this can also create problems.
Graham Lowes, marketing director, OKI Printing Solutions, says If it looks too good to be true, it probably is. An over-used phrase perhaps, but in the case of cheap printer consumables, it could hardly be more relevant. The economy may be gradually pulling away from recession, but SMEs are still focused on running a tight ship and they can be forgiven for looking to save money at every opportunity.