LIKE IT? You’ll need to love it as Facebook gets tough on lazy brands…

Facebook has become a staple part of marketers diets. Many brands thrive on the thrill of boosting their likes and, in theory, their popularity, with social media hungry consumers.

However, the recent platform changes have really mixed it up and brands are going to have to work much harder to be seen on individuals’ facebook newsfeeds.

Is it really worth entering business awards as an SME?

I am sure that when customers notice you have won an award for your business or some aspect of it they probably think that magic awards people go around selecting good businesses and handing out awards – if only that were the case!

They don’t often realise that you have actually chosen to enter that award, worked hard on the entry and then managed to win.

Entering awards can, in fact, be a very time consuming process. Is it really worth it?

Is inspiring a new generation of entrepreneurs really child’s play?

The future of our economy depends on the development of entrepreneurial skills within our schoolchildren today. I think our education system could do so much more to promote entrepreneurship to young people from an early age. From the time they can read and write, I think we need to give young people the opportunity to learn, test and develop the skills required to survive in business.

Redesigning your website, don’t forget your users!

Designing a new website or revamping your existing one is an exercise that most organisations should really be looking to undertake every two to three years. Trends and styles on the web change year-on-year and, in the case of a revamp, if you wait much longer than that, your website can end up looking dated and stale says Kirk Potter, C2 Software’s Research and Development Director