Crowdsourcing the business cycle

Last year food giant Unilever dropped the ad agency it had been using for over a decade and put up a $10,000 bounty for new ideas to promote Peperami on TV. Here Fergus Dyer-Smith, Co-founder of Wooshii looks at how cost effective research can help grow your business.

Could you be a TV expert?

Think of Location Location Location, SuperNanny, The Choir, Grow Your Own Drugs, The Apprentice, Grand Designs, How Clean is Your House, You are What You Eat, The House of Tiny Tearaways and Working Lunch to name but a few. They all needed new experts when they were devised – and so will many future shows.