Sir Alan Sugar has no problem doing it. In fact, he’s making a whole media career out of it and he’s even coined a catchphrase to go with the action. ‘You&’re fired’ he cries with sadistic glee at the end of every episode of BBC’s The Apprentice.
Running a start up business can be challenging – around a quarter of new enterprises do not survive the first year. Having undergone these challenges when setting up his own company nine years ago, Bill Duncan, partner of Fifth Dimension, has advice for those who find themselves in a similar position.