Just about every business would now agree that they need a good looking website to promote their product.
How you procure the website, how much you should pay for it, and what should be included in the package remain, however, points of bitter dispute.
For many SMEs web design will come down to budget, understandably when there’s always a multitude of competing claims on limited resources. But does economising on your web design actually save you money in the long run?
Let’s take a look at some standard ‘money-saving’ stances on web design to see whether or not they’re actually false economies.
Why Spend Money on Web Design When You Can Use a Free Template?
There was a time, a few years ago now, when this was a legitimate stance. Now, however, the ‘free’ elements of the template are so limited that you very quickly begin to eat into your budget in order to create a halfway decent site. And the final outcome? Unless you have already have web design skills, a free website template won’t match the quality of a professional design.
At one time web design was prohibitively expensive, and free templates were a pretty good deal. Web design agencies are now cheaper and most free templates get abandoned along the way.
Hiring Someone From People Per Hour Saves You Money
There are some great freelance web designers on ‘People Per Hour’, and once in a while you’ll strike lucky. However, the poor pay often forces good designers to cut corners and provide a less than perfect product simply because they don’t have the time to do anything else. This applies as much to designers from the UK and US as it does to those working out of India, or Eastern Europe.
People Per Hour offers bargain prices but these can drive poor working practices and results. A web design agency costs their time realistically, which allows time to create a high quality product.
Isn’t Search Engine Optimisation (SEO) a Luxury You Can Do Without?
Once your website design is complete, you need to attract visitors. The way you do that is by appearing on the first page of the big search engines such as Google or Yahoo. Search Engine Optimisation is the most effective way to build website authority, and achieve a good ranking. This involves the use of researched keywords and phrases to make your site relevant, and appropriate to search queries.
A website without SEO is like a shop with the shutters down; there’s no way for visitors to find your product online.
Website Management is Just Throwing Money Away
A website doesn’t stand still. If it’s not evolving in response to numerous online ecosystems it’s declining. First, there’s your business which should continue to evolve in response to customer requirements. Then there’s your website framework and features that will need constant maintenance to guarantee ongoing performance. Finally, there’s security and privacy updates which require proactive management to protect client data.
Website management provides visitors with a guarantee of quality, security and ongoing value. Without it your website will gradually deteriorate.