According to an Oracle survey, by the year 2020, 80% of businesses will use chatbots, 85% of customer conversations will be handled by them, and chatbots will generate a massive $600 billion in revenue.
It’s amazing to think that just a few years back, chatbots were a rare sight. Today, they have become ubiquitous, and more customers are expecting to interact with them as they go about their usual online shopping routines. All this points to the fact that any business that wants to remain competitive should start investing in chatbots or risk falling behind.
It’s quite common to hear about how artificial intelligence has improved over the years, but it’s not always easy to see its real-world applications. The chatbot offers a clear example of what AI can do. At its core, chatbots are computer programs that mimic human conversations. The obvious benefit is that they can communicate with customers quickly, but their applications go beyond the realm of customer service.
Aside from delivering instant responses to customer feedbacks, complaints, and queries, chatbots can also be leveraged as a powerful analytics tool. Appy Pie’s chatbot builder, for instance, lets you create amazing chatbots that use artificial intelligence and machine learning to provide answers to commonly asked questions, gather data from past conversations, and analyze information to continuously learn the best possible responses.
While some people argue that chatbots are similar to automated email campaigns that only serve to annoy customers, recent reports show that consumers are more than willing to interact with them. In fact, 50% of online consumers don’t have any problems buying products from chatbots. They are of an opinion that it actually makes it an even more attractive investment. The fact that people can reach the end of the sales funnel without human intervention opens up a world of opportunities for businesses across industries.
According to Appy Pie, integrating chatbots in apps and websites also works wonders for providing a much smoother customer experience. Their chatbot builder allows users to create their own chatbots and test them rigorously, ensuring that it’s perfectly capable of dealing with common customer questions, complaints, and beyond. Thorough testing and constant tweaking are the two biggest factors in ensuring that the chatbots are rolled out in a way that doesn’t interfere with user experience.
After enjoying considerable success with their DIY mobile app builder, Appy Pie wants to extend the range of products that come with their platform. Their chatbot builder is their latest attempt towards helping small businesses gain access to the best technology of the day. They eliminate the need to hire a developer just for creating a chatbot. Even people with zero coding experience can set one up in a matter of minutes.
The all-new chatbot builder is all about futureproofing. Chatbots are now everywhere, and it’s clear that they are here to stay. Not only can chatbots optimize the overall customer experience, but can also be used for lead generation campaigns. Finally, businesses now have a solution for delivering accurate and relevant information as fast as the customers may need it.