Peter Drucker said companies need to “innovate or die”, high stakes indeed. To successfully meet the demands of an ever changing marketplace you need to continually respond and innovate to keep pace, but it is expensive and resource intensive. Increasingly that resource means IT.
When faced with exciting marketing ideas, new technologies, and a limited budget, it is easy to become distracted to try everything, but this usually leads to stretched resource, wasted money and often disappointing results. So how do you know which ones to take and which to pass on?
It is crucial to the success of your business that you understand as much about your competitors as possible. Knowing who they are, what they do and what people like or dislike about them will help you to understand your own strengths. It will also help you to know how to position yourself so that you stand out or are more attractive to your target market.
Many companies are missing out on valuable tax refunds for research and development activity explains Richard Cullum, Managing Partner of R&T Consultants who specialise in tax claims for businesses.
Mark Kingsley-Williams, Director of Trade Mark Direct gives us his top ten tips to sorting out your trademarks.
Wisdom is in the eyes and ears of the people around you, so to make the right impact with your insights, you need to be able to generate the gravitas. Dr Mark Clayton gives us his top ten tips for making an impact with your ideas.
Depending on the size and scope of your company, this article may or may not directly answer how you measure your Facebook success. However, even if you’re a relative start-up with only a few employees, or even if you’re flying solo, you can still use the information in this article to help you get a solid idea about how well you’re doing on Facebook – just in case the financial figures aren’t explanatory enough.
The taxman is on the warpath. Taskforces and campaigns are under way aiming to collect an additional £7 billion in tax revenue each year. Intensive “bursts of compliance activity” are targeting business sectors that are considered to be high risk for HMRC, such as restaurants and fast food outlets, plumbers, medical practitioners and private tutors.