Has your business been considering launching new marketing campaigns that feature virtual phone numbers as a key element to entice customers and clients for your brand?
In this article, we are going to take a look at a number of ways that you can use virtual phone numbers creatively in your marketing campaigns.
Vanity Phone Numbers
Vanity phone numbers are virtual phone numbersthat feature a visually-appealing set of digits. By tying in what your company sells and the phone number, you can create a marketing campaign that not only informs the public and catches their attention, but contains elements that will help customers remember your company long after a commercial is over. The most popular vanity numbers include 1-800-FLOWERS and 1-800-MATTRESS, though vanity phone numbers can be local access numbers, too.
The key for making vanity phone numbers work for your business is to align your products and services with the message that you’re trying to convey from your phone number. When all of these elements are in alignment, it creates a very powerful form of advertising and it guides customers towards transacting with your business immediately.
Testing New Markets
If your business is looking to test new international markets, using virtual business phone numbers is a cost-effective method to see if your business appeals to new markets. Using business phone numbers that reflect a local culture’s area/region code can enhance your business’ appeal in that area. After all, consider the likelihood of picking up an unsolicited phone call from an unfamiliar area code or a foreign country. Callers tend to prefer their own domestic businesses and services, as it makes locals feel more connected to their surrounding communities.
In fact, many customers may not be able to reach your business due to restrictions from their telecom service provider that either a) charges long distance fees or b) blocks the phone call outright. That’s where virtual phone numbers circumvent these restrictions and allow your business to create marketing campaigns that are more able to blend into whatever environment that you prefer. Considering that many virtual phone number service providers offer coverage in nearly any city or country around the world (United World Telecom offers 140 countries, for instance), your business can use virtual means to specifically target areas that potential customers prefer.
Or, perhaps you want to use nationwide toll free phone numbers (i.e. ITFS numbers, UIFN numbers) which enable your company to remain tied to the specific country, while featuring digits that are more “geographically agnostic.” This enables your business to pose as a high-volume professional organization – even if you’re a small business or a newly-founded startup.
Tracking Specific Marketing Campaigns
If you’re interested in trying new markets, virtual phone numbers allow you to keep track of metrics of inbound calls from a virtual phone number that’s set to this purpose. By only using a particular virtual phone number in a marketing campaign, you can ascertain how many people are contacting your business directly due to the campaign’s effectiveness. This type of feedback is valuable when your brand is seeking to hone its message and brand identity.
As an example, suppose that you take out a billboard along a major highway in your city. By reserving a particular virtual phone number for this particular marketing campaign, you can easily track how effective the billboard advertisement is. Also, this helps you gain an understanding of the ROI, or return-on-investment, that you’re shelling out for an expensive ad.
If you find success from using billboards with a trackable virtual phone number, you can easily scale the efforts up further to ensure the customers find your business. And vice versa, if you find that the return on investment from billboards just doesn’t have the volume you’re looking for, you can easily scrap the idea and modify your advertising in the future.