How fashion brands can benefit from Instagram

instagram

Every modern business needs a strong social media presence in order to promote themselves and engage with their audience and attract potential customers.

Visibility on social platforms is an integral part of not only driving sales, but remaining at the forefront of the industry, which in this instance is the fashion industry. One of the most used social apps, Instagram, is a key platform for fashion brands to use due to its visual marketing opportunities and success in driving brand awareness.

With so many fashion companies launching new collections and collaborations while keeping their constantly growing audiences engaged, it’s key to be socially active with your customers in order to effectively compete with your competitors and continue to increase profit. Here are several reasons to use Instagram to grow your business from premium fashion wholesaler BGirl Fashion.

Utilise Instagram’s digital marketing features

Visual content is the most effective way to connect with your audience and is one of the strongest marketing strategies your business can use. Social posts with images are proven to get 94% more views than those with only text, so it’s important to produce high quality images for your brand and regularly post your content to keep consumers engaged. Instagram is essentially your businesses output of expression and creativity, and the perfect way to target consumers when they’re already engaging with social media.

However, there is constant competition between brands online that has heavily saturated the digital content creating space, so creativity is essential to stay relevant. If your content is low quality, has errors, spelling mistakes or you don’t invest in connecting with your audience, your engagement will be low and your brand will be known for sub-par content. Make sure to build a strong social strategy and utilise videos, collages, photos and stories to create aesthetically pleasing and exciting content seen on successful fashion brand Instagram’s such as ASOS and Topshop. Constant engagement will keep your brand at the forefront of your audience’s mind and keep them coming back.

Make the most of influencer engagement

Instagram has made influencers rise in popularity among fashion brands due to their large and loyal following. Influencers have become a first point of call for marketing strategists, whether you’re headhunting an A list celebrity or a micro influencer with 10K followers – all influencers can be utilised to reach a wider audience depending on your budget and strategy.

When looking for an influencer to collaborate with, be sure to make sure their own brand aligns with your target audience for maximum impact on their followers, which will ultimately lead to profit and sales. These relationships can be built on as you both continue to grow as separate brands – maintaining contacts within your industry, especially the ever-evolving fashion market, is integral to establishing your reputation within the community, both online and in person.

It doesn’t feel like advertising

One in three Instagram users have used the app to purchase a product online, making them 70% more likely to do so than non-Instagram users, but when consumers are choosing to scroll through the app at their favourite fashion feeds, to them, it doesn’t feel like you’re trying a hard sell.

Due to Instagram’s ‘following’ and ‘discovery’ tabs, users can now see what their connections are liking and commenting on, which acts as a free marketing tool when consumers are exposed to your brand via these sections on the app. It also lets you ‘discover’ the images that link to your interests, such as photography, fashion and accessories, so gaining exposure to potential customers is made effortless. Instagram’s algorithm will match user likes and engagement with similar posts and relating hashtags. Essentially, Instagram is a free advertising tool for brands to utilise with limitless exposure to consumers.

Use your brand to build a community

Attracting new customers to your page is key to repeat business. If someone buys from you and follows you on Instagram, they will continue to see your brand time and time again. When your customer base is on social media, it allows them to interact with each other, connect over similar likes and even become friends. By building a community, you are surrounded by solidarity in your followers who will in turn invest time into your online activity and enable you to grow much bigger than without the use of Instagram.

Photo by Austin Distel on Unsplash