If you run a business, you need to get the word out about what you sell. In the digital age, that means having a fabulous website: a digital storefront which entices customers from all over the internet to come in and see what you have to offer.
But while you might have the ideal website in mind, putting into practice can be a challenge. How exactly do you improve your website for business growth? It’s not always clear.
In this article, we’re going to take a look at some of the strategies that you can use to get people not only visiting your site but spending money too. Here’s how to use your website to drum up revenue and grow your company.
When It Comes To SEO, Aim High
There’s a general perception out there that getting to the number one spot on Google is something that only large businesses can do. While multinationals have big budgets, the great thing about the internet is that it’s an open playing field. It’s not the size of your firm that counts, but the SEO plan that you put into action. It’s not uncommon for even the smallest of businesses to rank highly for specific keywords in their niche.
Getting to number one on Google is time-consuming and challenging, but it can be done, especially with the right SEO agency on your side. By making correct optimisations both on-site and off-site, a web developer that includes SEO as part of their package of services can help your cause enormously.
Create A Website Experience Which Encourages Customers To Take Action
Many businesses take a passive approach to Website Design. Instead of seeing their websites as tools that they can use to attract new customers, they view them as statements of what their companies offer. Many business websites read like Wikipedia entries. It’s a wasted opportunity.
What matters for customers is not that you neatly arrange all your products on a page, but that they know what to do next. You have to give your customers a reason to take the next step, and then the next until they convert. The task of web design is to make this process as slick as possible, while cleverly overcoming pain points that might be preventing your customers from handing over their money. Sometimes the simplest of changes to your site can have the most profound effect. Just including a call to action button at the bottom of your page with text like “click to buy” or “click for your free trial” can make all of the difference in the world.
Stop Focusing On Your Desktop Site
While desktop internet use is still substantial, it’s been eclipsed by mobile. What’s more, when people use their mobile devices to find products and services online, they often display what people in the marketing world call “intent.” People searching for goods on mobile are, according to the data, much more likely to want something there and then.
You can easily imagine why this might be true. A person walking through a city searching on their mobile device for “coffee shops near me” is much more likely to want to visit a coffee shop immediately than, say, something typing in the same search on their desktop computer.
You should, therefore, gear your website primarily towards attracting people on mobile devices. By doing so, you not only make the experience of your site better for the majority of internet users, but you also maximise your chances of benefiting from passing trade. The more you can take advantage of the integration of all the apps on smartphone devices; the more likely your customers will find you a pay a visit.
Don’t Treat Your Website As A Finished Product
No retailer ever steps back, looks at their shop floor, and concludes that it’s perfect and never needs changing ever again. So why do the same with a website?
If you want to grow your website, it needs to ebb and flow with the times. You need to create new content that will entice customers to your site and please Google. You also need to add new features as the technology allows (such as one-click purchases to make it easier for customers to check out). The more that you can stay current with website trends, the more you’re able to take advantage of new methods and tricks. A website is never perfect: there’s always room for improvement.
Review And Analyse Your Site
Finally, you’ll want to review and analyse your website. By tracking the performance of your pages and comparing them to modified versions, you’ll be able to refine your content, images and calls-to-action to maximise conversions.