Preparation is one of the keys to sales success, especially for face-to-face appointments. It should be one of the main focuses when it comes to winning new business, however, more often than not, I find that lots of people are still doing the wrong sort of preparation!
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
3 steps to successful digital marketing
With the extensive reach, speed of communication and the widespread availability of mass media, brands have more opportunity to create awareness through digital marketing. However, with this also comes increasing competition and smarter and more conscious consumers.
Do Digital Ads Work?
Digital ad spending continues to grow faster as a percentage of the total ad market than other categories.
How to create a successful sales process
What is your sales process like? Does it focus on what you need? Or does it focus on your customers’ needs?
4 Things Your Customers Don’t Want
A big part of successful selling is not giving customers what they really don’t want.
The tail wagging the dog…
So you thought when you hired an agency to do the work for you that the job was done and you could go back to concentrating on your day job… but somehow, it just doesn’t seem to have worked out that way…
5 Reasons Why You Struggle With Negotiation
As an ex-professional buyer, negotiation is always an interesting topic for me. Whenever I’m working with salespeople or business owners, they often fail to get the price for their products or services that they wanted – and often get even less than they deserve for their offering.
SEO is dead – It’s Back to Basics Now
Tackling your websites SEO or finding someone that can may seem a daunting task. Here Colin Tankard, Managing Director, DCSR Marketing takes us back to basics.
Small Business Sales Tips – How To Sell More In A Tough Market
If you listen to the news, or anyone commenting on it, they’ll tell you that we are officially out of recession, as a recession is often defined as 2 or 3 quarters of negative economic growth.
Small Business Owners: Are Your Sales Skills Sharp Enough To Cope? Part 2
In my last blog, I talked about some of the challenges that business owners face in the current economic conditions. In part two, we’ll be looking at sharpening up cold calling, questioning and closing skills.
Facebook wants your business
The social network is trying to make it easier than ever for small businesses to buy ads. Here are 3 questions you should be thinking about.
Why online reputation management is essential SEO optimisation tool for businesses & brands
Practical advice on how to maintain a positive online presence and counter negative comment.
Top Marketing Strategies for SMEs
Chris Searson gives us his top tips for getting your digital marketing strategy right.
Don’t fly blind – Monitor the performance and ROI of your website and marketing
Richard Forsyth interviews Tom Vaughton, the Director of Varn Media in the UK to find out how to stay in control of your website’s performance and your Internet Marketing strategy.
How to become your own marketing manager
Regardless of qualifications, expertise or experience, anyone can become an entrepreneur. All you need is a little self-belief and confidence