Creating a memorable brand

We recently spoke to Mark Artus, CEO of 1HQ, one of Europe’s largest branding companies to get his top 10 branding tips.

Mark has been the brains behind the advertising campaigns for the likes of Kraft, Nestle, Rowntree and Heinz, amongst many others and knows how to create memorable brands.

Visibility is good. Credibility is better

This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.

Start the New Year by learning how to increase your sales….

Mike Southon, co-author of best-selling book The Beermat Entrepreneur, invites you to a sales training event!

Based on the best-selling book “Sales on a Beermat”, this event is suitable for everyone. If you don’t consider yourself a salesperson and hate to sell, but you have to sell to make a living, then this course is for you! If you love to sell, this course will still help you develop your skills.

Mythbusters: Business networking might not generate sales

Business networking specialist Andy Lopata takes time to shatter a few illusions, as networking groups do not produce referrals.

That may disappoint a few people who have spent a lot of time and money joining groups in the hope of generating new business. Hours spent at breakfast meetings, lunches and chatting over canapés when you could have been watching The Apprentice…..all wasted.

Breaking the sales myths

“People don’t like being sold to, but they like to buy”; so goes one of the oldest myths in sales. This fallacy ignores the fact that, as buyers, we have real fears. Unless companies understand these fears, they are likely to miss issues that can become a real barrier to the purchase being made. Here sales expert Grant leboff talks about these myths and how to break them down