Is social media making politics more transparent and accessible? Or should politicians be more careful about expressing radical opinions online?
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
How To Deal With The Summer Holiday Objection
It’s always interesting as we head into the summer holiday period, how many people fall for the “call me back after the summer holiday” objection. For most salespeople, this starts to rear its head from the middle of July onwards.
O2 extends Priority Moments app to give SMEs a marketing boost
O2 has extended its Priority Moments service to small businesses, with companies able to tailor offers to the operator’s 23m customers.
Employees spend more time on social networks at work than home
A survey by a money saving website in the UK has revealed that many British companies could be paying their employees to go on Facebook, Twitter and other social networking sites without their knowledge, as UK adults spend more time on social networks at work than they do at home and in their free time.
The Reputation Game: The principles of handling & avoiding a potential crisis
Maintaining a positive reputation is the primary objective and desired result for every business and given issues in the last week for both telecoms company O2 and security firm G4S the failure to deal with a situation in the right way could mean a big price to repair and rebuild the trust they once had with their customers.
Deborah Meaden set to support Best of Britannia
The entrepreneur and star of ‘Dragons’ Den’ has committed her support for this year’s launch of ‘BOB: Best of Britannia’ – a brand statement event which will showcase iconic and emerging British companies that design and/or manufacture in the UK.
Reputation Management
Often mistakenly associated only with negative publicity, reputation management should be a key part in every company’s communication and marketing strategy.
Business Owners: Thinking Of Outsourcing Your Cold Calling? Read this First!
Recently I’ve been asked by a number of small and micro business owners how best they should outsource their cold calling. Their thinking behind doing this is normally one of three reasons: They don’t want to do it themselves, they don’t have cold calling expertise within their team or they think by outsourcing it or getting someone else to do it, it gets rid of the problem!
Handling the London Waterloo rush hour on Twitter
It was 15:30 on a Wednesday, and a man was threatening to throw himself off a bridge and into the path of an oncoming train. As emergency services tried to talk him to safety, which they did, Allison Dunn was left with a different problem – the rush hour.
A helping hand offered for unemployed youth looking to enter sales careers
Sandler Training is offering support to fifty 18-24 year olds that want to start career in sales
Social media vs customer service
British businesses getting to grips with social media are only dealing with the “tip of the iceberg” according to a study comparing brands and consumers’ digital interaction.
10 Things You Should never Tweet
Whilst it is important to show a human element to your Twitter followers there are some tweets that can kill your social media goodwill with customers, 140 characters at a time.
HP announces Smart Business Awards for UK’s Emerging Businesses
HP has announced the first HP Smart Business Awards as part of its commitment to support small and mid sized business innovation and growth in the UK.
The 2012 Smarta 100 competition launched
Our friends at Smarta have launched the 2012 Smarta 100 competition in their bid to find the best 100 small companies in the UK.
Are You Guilty Of Cherry-Picking Prospects?
You’re sitting down to make some sales calls. You’ve got your list of prospects in front of you and you find yourself going down the list and evaluating who to call. Can you relate to this situation? This happens quite often for salespeople and business owners.