LinkedIn, the world’s largest professional network, have announced that over one million UK professionals have joined LinkedIn since June 2010, bringing the total number of UK members up to five million, which represents 40 percent of UK professionals.
let me explain why so many business owners and salespeople get the ‘call me back after Christmas’ objections, only to find in January that they can’t get hold of the person ever again!
The online database findaTVexpert.com, which puts experts in various fields, including business, has announced it has teamed up with Mentorn Media, one of the UK’s longest established independent television production companies, to host a series of ‘Could You be a TV Expert?’ seminars across the UK hunting for new TV talent next year.
The launch of the new Windows 7 phone into the Smartphone market that is dominated by iPhone, pits two of the world’s biggest brands, Microsoft and Apple, into direct competition. Microsoft is the proverbial David to Apple’s Goliath in this situation, and represents a struggle that small businesses face every day when they attempt to launch into an already competitive market – how do we compete with the dominant brand?
Whilst many businesses appreciate the importance of having a website to promote their company, few recognise that there are four types of essential content that ensure the website serves its purpose. This content can help establish a company as a leader in its field; drive traffic to the website; help to generate leads and provide an ongoing narrative of success stories.
With Christmas now a mere 12 weeks down the road, this could be the last chance for retailers to make adequate plans for everyone’s favourite annual shop-fest.
But what does Christmas mean to your business? Are you set up to capitalise on all the available opportunities? Are you even aware of what those opportunities are – particularly from a digital or multi-channel perspective?
With all of the above in mind, here’s my early Christmas present to you, in the form of my ‘5 top tips for multi-channel festive domination’ in the run up to Christmas 2010.
Sales Expert Andy Preston explains that although LinkedIn is one of the best business development tools available, many people don’t use it properly, and even worse – make various mistakes that actually LOSE them sales, rather than WIN them…
There are a few ways a start-up or SME can distinguish itself from the masses in a crowded market, but perhaps one of the most the effective, certainly the most cost effective, is to sell yourself alongside your product.
Nigel Botterill, the UK entrepreneur and marketing expert who has established five million pound businesses, including the UK’s leading franchise company, Thebestof, and has been responsible for setting up over 2000 people in business since 2004 shares some of his top Twitter tips to help you and your business maximise the platform.
The big search engine news this month has been the launch of Google Instant. We spoke to online marketing specialist Gareth Morgan to put into context what the change means for businesses which use the web to market their products.
Getting your business exposure is key to healthy sales and steady growth. However, for an SME or start-up with a limited budget, decent coverage is hard to come by. That said, there are a number of ways to successfully market your business on a tight budget, and through this series of columns I aim to highlight the myriad effective yet budget-conscious ways to raise your business’ profile and, ultimately, boost sales.