Mythbusters: Business networking might not generate sales

Business networking specialist Andy Lopata takes time to shatter a few illusions, as networking groups do not produce referrals.

That may disappoint a few people who have spent a lot of time and money joining groups in the hope of generating new business. Hours spent at breakfast meetings, lunches and chatting over canapés when you could have been watching The Apprentice…..all wasted.

Breaking the sales myths

“People don’t like being sold to, but they like to buy”; so goes one of the oldest myths in sales. This fallacy ignores the fact that, as buyers, we have real fears. Unless companies understand these fears, they are likely to miss issues that can become a real barrier to the purchase being made. Here sales expert Grant leboff talks about these myths and how to break them down

Successful Selling 2009

Business Matters is proud to be one of the media partners in The Institute of Sales & Marketing Management Successful Selling conference to be held next month in Birmingham. As the UK’s only professional body for sales people we are proud to be involved to help our readers get great ideas and guidance on how to boost their sales as we enter 2010 with a renewed impetus and for greater return. We are able to offer two lucky readers FREE tickets worth £230 each to attend the conference.

London set to host the ‘ultimate SME networking event’

Business Scene, the UK’s fastest growing online business community, has invited companies from across the capital to join them at ‘London Connections’, sponsored by Microsoft and Alliance & Leicester.

More than 200 SMEs from a range of industries are expected to attend, bringing the city’s leading business networking groups together under one roof on the 15th September.

So what is Twitter really all about? – Here are ten ways to get more from your Tweets

Love it or hate it, Twitter has become something of a social media phenomenon. The idea of telling the world what you had for breakfast might fill you with horror, but there’s no denying that any channel that helps you identify emerging trends and engage with huge numbers of people has to have some potential as a business tool. We asked ntl:Telewest Business’s John Cunningham for his top ten tips on how you can use Twitter to benefit your bottom line.