Metro, the free urban national newspaper, has launched Venture Candy 2011 to find the businesses and entrepreneurs of the future.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Leading business entrepreneur attacks ‘loathsome’ Apprentice & searching for great business talent
A loathsome show, a panto villain host and an insult to business: This is how one of the UKs leading business investors, and the ex head of Channel Four, Luke Johnson described The Apprentice in a column in the Daily Mail. Johnson says that Originally, the BBC characterised The Apprentice as a business programme. Now, […]
WorldPay and National Business Awards set to recognise ‘Online Business of the Year’
The leading global payments provider WorldPay has today announced a partnership with the National Business Awards to launch the ‘Online Business of the Year’ category.
Nearly all small companies use social networking now in everyday business
A new survey has revealed that great swathes of small and medium-sized enterprises are now embracing social media as a means of conducting business.
Keeping your customers coming back
Customer service is king and rightly so. Gordon Jones, a Chartered Marketer and author of several booklets including Successful Customer Care on a Shoestring, explains why companies are investing so much in it and how it affects each and every of us.
Is the recession over for marketing?
In 2010, the top 100 advertisers’ spend on traditional media – that is, TV, outdoor, radio and magazines – grew by 13% overall to nearly £40bn, according to Marketing magazine’s just released Top 100 Advertisers league table.
Design for small business: Planning the process
Whether you are considering a major corporate image overhaul or need to promote an event with an ad in the local paper, the first decision to be made during the design planning process is whether to do it yourself or bring in outside help. Here James Leal-Valias, Creative Director at iStockphoto looks at the options available to you.
Digitally Modified Staff… Find the Perfect Match
The creative industry has been on a turbulent roller-coaster over the last couple of years riding the wave of budget cuts, but digital in particular is finally starting to have a place in Marketing Manager’s strategies and budgets. So, recruitment is back in the spotlight as one of the key focuses in business expansion for many creative agencies, but it brings with it many challenges.
The value of a brand
In musings past I have talked about the importance of knowing your product, understanding your market and identifying a route to that market. There was nothing particularly revolutionary in my prose, it was merely a collection of my meandering thoughts that, when merged, reiterated the need for a startup to have a clear marketing strategy and vision.
FAQ’s: The Naked Face of Social Marketing
Social media opens up a world of opportunities for entrepreneurs – and it’s free! What’s more, when you strip it down to the bare essentials, you are fundamentally left with traditional marketing tactics.
So why are some businesses still reluctant to jump aboard this moneymaker?
New business venture gets networking down to a tee
Some of the most prestigious golf courses are supporting a new and bespoke business networking organisation to provide business leaders with a tailored networking environment set against the backdrop of six of Britain’s finest golf venues – Sunningdale, Wentworth and Walton Heath in England as well as Kinsgbarns Golf Links, Mar Hall and The Carrick on Loch Lomond north of the border.
SMEs ignore customer feedback and use social media to broadcast online
Less than one in ten small and medium sized businesses are monitoring social media to better understand their customers, as they broadcast sales messages, new research has revealed.
Be very cautious with your Direct Marketing Spend in 2011
If you want to get this year off to a bang and are planning to invest in a direct marketing campaign, then think very very carefully about this. You should try not to settle for what you used to do, and instead look at exploring more innovative ways of reaching your audience in this new year.
Sales Resolutions 2011 – Part One
Sales expert Andy Preston gives his tips for what your sales teams should be planning for the New Year.
Developing businesses social media presence: one tweet at a time
With everyone all of a Twitter, and with the number of users growing by 300,000 each day, this social networking site provides an effective tool for small businesses keen to expand their growth by reaching out to key audiences.
